Well, you found us, that’s a good start but how do you ensure your message is reaching the right people? With a tight-knit, holistic search marketing strategy. Search Marketing is often considered a very complicated and expensive form of digital marketing which is not the case. Organisations who invest early in search marketing tend to increase their position in the market and fight off new competition with ease. A smart digital marketer would say search marketing is essential in the marketing mix.
Too many acronyms! SEO, SEM, SMM, PPC?
So let’s get this cleared up; SEM or search engine marketing is the process of getting your content higher up on the search results page. This is achieved through the use of search engine optimisation (SEO), pay per click advertising (PPC) and social media marketing (SMM). SEO focuses on building up your organic traffic, that’s when your website appears on Google without you having to pay. PPC is when you decide you want to pay for a keyword or phrase to appear above the organic results.
It starts with a search
Where do you go when you want to find information? Google right? From the initial search to the final purchase, we can make sure you appear for whatever it is your customers are searching for.
When we talk about being visible, we’re not just talking about being found when someone types in your brand or your product, we ensure you’re visible at all stages of the buying process. Say you sell TV’s, think about the questions people ask before making a purchase – 4K or UHD? Curved or Flat? – You have the potential to expose your brand at every step.
We can help you deliver the content that matches the searcher’s intent. As well as being able to provide the goods; you’ll be recognised as an authority in the market too, making it more likely someone will choose you over your competitor.
As well as managing the content, in order to get more traffic, we ensure your existing content stands the best chance of competing in the search engines. Regardless of what platform your website is built on, we can fine-tune your product pages, information pages and blog posts, so they’re easier for the search engines to read.
We look at on-page and off-page ranking factors and optimise your site so it can compete. Some of the things we look at are:
- Local visibility – how can we improve your local standing? Are you high up on Google maps? Do you have many Google reviews? Are people able to find you when they’re searching for products and services in your city?
- Off-page SEO – does your page have a high domain authority? How important do search engines think your page is? Are many people linking to your content? Is your site secure?
- On page SEO – can search engines read your site easily? Does it have clear page titles and descriptions? Is it laid out logically and the content engaging? Can customers find their way around the site without getting frustrated?
If you answered no to any of these questions, it might be worth getting a fresh perspective on things. The team here at Nifty can audit your site and start implementing ways in which to make your site search engine and user-friendly.
Results driven, intelligent marketing
To really have an impact in search, it’s important to have ultimate trackability. As well as Google Analytics, we use a suite of marketing tools that track which keywords are driving people to your site and how high up they appear in comparison to your competitors. This way we have accountability and can react and adapt your strategy to stay one step ahead.
Wrap up your search here
Hopefully, you’ve found all the information you were looking for right here, but if you’d like to talk about something specific, why not get in touch with us. Give us a call or if you’d prefer a cuppa, pop into our office, located right in the heart of Leicester.
We can help with all aspects of your digital marketing campaign, the the creative and social side, the the technical and development elements