Leicestershire Counselling

Understand

After finishing her counselling qualifications, Jane wanted to begin a local counselling practice. Predominantly focused on person-centred therapies to school aged children. “Working Together Through Times of Difficulty”, would be the essence of this organisation.

Think

In order to create a logo for Leicestershire Counselling, our attention needed adjusting: this project required a slightly different approach to the traditional corporates we had worked with previously. In this, focussing less on enterprise and innovation, and more on integrity and trust. We therefore looked to Leicester’s heritage for inspiration.

Deliver

Our Creative Team produced a clean logo incorporating one quadrant of our County’s Coats of Arms. In particular, the cinquefolium which dates back to 1103 and bears links to the First Earl of Leicester. Our logo assisted Leicestershire Counselling in developing a brand identity whereby trust, insight and community were its key features.

We enjoy an ongoing partnership with Leicestershire Counselling and are proud to produce their printed material and stationary. Importantly, this partnership gives us valuable insight in working with healthcare and charitable projects. As a result, we embrace any opportunity to collaborate with such organisations.