This client approached Nifty Thinking at the very start of their business venture. We have therefore had a front-row seat in seeing this enterprise emerge onto the market. Amelia Nour, a high-end beauty products supplier began as a high-street shop, supplying directly to the consumer. Our initial task was helping them create a distinguished visual identity. It did however become increasingly evident that our client would further benefit with an eCommerce website.

This all-inclusive project became a real favourite for us; we were able to deploy every corner of our agency. Now trusted, we were build a strategy which would optimise every angle of the Amelia Nour enterprise. Front to back.


Phase one began with researching the area in which our client is situated: Allendale Road is a quiet, affluent street on the boarder of Leicester, in Stoneygate. Its small independent boutiques, delis and beauty salons certainly yield an impressive footfall. Predominantly attracting females between the ages of 30-55.

During our research, we realised that this exclusive location demanded its occupant businesses to be in-keeping with an established style: modern, yet ultra-elegant. Additionally, this feel needed to resonate for Amelia Nour’s eCommerce business too.


Of course, it is more than just looking the part. Once we had our sleek and sophisticated branding agreed, we directed a reasonably aggressive digital marketing strategy. As a result, Amelia Nour now have a credible on and offline business in which are a dream to support. Through a content marketing approach, our client is fully engaged and relevant with its target audience across a variety of platforms. Our results are demonstrable, and as a result we look forward to an ongoing partnership with Amelia Nour.


“The Nifty team are very friendly, forward thinking and we trust they always have our best interests at heart. The digital world can be a scary place, but Nick has a nice way of explaining things in a way we can understand. We love coming for meeting at Nifty as we always learn so much and the work they produce is second to none”

Meesha Kanadia

    Amelia Nour Store
    Amelia Nour Moodboard
    Amelia Nour Logo Design
    Amelia Nour Signage
    Amelia Nour Branding
    Amelia Nour Fonts
    Amelia Nour Website

    Other projects in

    Our Portfolio

    Navigation Lane

    Navigation Lane

     Award Winning Creative, Branding & Identity, Web Design
    Go4it App

    Go4it App

     Social Media Marketing
    Cañas y Tapas

    Cañas y Tapas

     Award Winning Creative, Branding & Identity, Email Marketing, PR & Copywriting, Search Marketing, Social Media Advertising, Social Media Marketing, Strategy & Promotion, Web Design

    Give us a Call

    As graphic designers, you just can’t beat the feeling of having your designs made into signage. If you’re a start up or an organisation wanting to refresh your brand, talk to us. We’ll walk you through the process.

    Give us a Call

    +0845 463 5135