Zombie fever is everywhere at the minute. Ever since Danny Boyle’s 2002 hit, 28 Days Later, the undead monster seems ingrained in mainstream popular culture. World War Z, The Walking Dead, the list goes on. So, when Nifty were approached to create a promotional video to showcase a Zombie Earth Experience, we were somewhat excited.
The objective was to produce an audio-visual to showcase our client’s events which were themed on live zombie chase-survival experiences. Therefore, these films needed to represent the target audience’s fantasy. The ultimate aim was to motivate a greater level of participation in future events through their social media platforms.
Zombie culture is a phenomenon, and in order to understand it well, we needed to immerse ourselves into this world. As a result, our approach was grounded by the knowledge that this type of experience attracts adults between the ages of 25-45. We discovered many more elements to the zombie-type fanatic, which would later inform our creative thinking. Consequently, this would influence how we were to shoot the promotional footage. In sum, our video aimed to reflect the dismal existence we all fear on some level, but extend the Zombie Earth experiences appeal beyond their existing subscriber.
There were two films in total, one of which was shot in Ashwell Prison, and the other in a derelict carpark the outskirts of the city. The skill sets used were art direction, acting, sound, motion graphics and videography. The promo videos we’re filmed and created for deployment on YouTube, the companies website and on social media.
“Guys, that is amazing! Honestly, I’m lost for words. Thank you so much for your hard work and very quick turnaround. This video really shows what we do and what our fans can expect”
Adam Winchester Goodger