Social Media Advertising
Social media advertising is one of the fastest growing segments of digital marketing, with the average company now spending twice as much on social advertising than only two years ago. It’s no wonder too, with the ability to hyper-personalise your message to your desired audience.
As a method of generating brand awareness and revenue, it’s a relatively low-cost strategy too compared to Google text and display ads. Cost per click is often significantly lower because the relevancy of your ads will be tailored to your ideal customer. No matter what you want to achieve online, there’s an ad to suit:
- Promote Brand Awareness
- Increase Post Reach
- Gain Web Traffic
- Increase Engagement
- Gain App Installs
- Increase Video Views
- Increase Leads
- Convert Sales
- Convert Enquiries
- Increase Store Footfall
These are some of the standard ads we can create online. Using our experience we can also go one step further and achieve multiple targets. With a little nifty thinking, one ad can raise brand awareness, inspire positive engagement and lead traffic to a certain page of your website.
Your customers are online
So what exactly do the likes of Facebook, Twitter and Linkedin know about you? Well maybe scarily, a huge deal! As well as basic demographic information such as your age and gender, they also have a good idea of your buying habits and even which way you’ll vote! Every status you post, react to and share, feeds into their learning machines in order to profile you into literally 1000’s of categories, all of which can be used to target your ads to the right people.
At Nifty, we analyse your existing customer base to identify the types of people that are most likely to be interested in your brand and product and create unique customer personas to marry up with the data that social media sites hold. We then personalise ads that will resonate with your audience – optimising them for maximum impact and ROI.
Reach more for less
By continually optimising the ad copy and imagery, we’re able to lower overall costs. The more relevant your ads are to people, the more you’ll be rewarded and the less you’ll pay. We rotate ads so that your audience stays engaged, and experiment with different times of the day to maximise their effect.
This experimentation – or split testing – ensures we’re always improving. Finding the right imagery, the right format and the right audience for your brand: all within a budget you control.
With generic advertising, companies can only speculate how many people your ad will reach. An advert on the side of a bus for example could reach 10,000 people but only one 1% could afford your product or service. With social media advertising everything is live and up to date. You can see how many people your ad has reached, how many people have carried out your desired process and make up to the minute changes based on the stats. This cuts down huge amounts of wastage compared to standard advertising and provides a ROI you will want to keep investing in.
Branding & Identity
We don’t stop at the technical gubbins; our creative team works with your branding to create complementary visuals that will appeal to your target market. We know it takes a lot to stand out in the saturated world of social networks, so everything we create is designed to intrigue and invoke emotion in people – stopping them in their feeds!
Paid social ads work hand-in-hand with a good overall social media strategy. Visit our Social Media Marketing page to see how we can promote your online presence.