PR & Copywriting
As good as websites are at attracting customers to your business, they’re only one piece of the puzzle and to truly get you message across clearly, it’s important to involve all disciplines of your business including PR and Copywriting. It’s not enough to just have a great website now; everyone has one of those, you need to introduce good content and public relations into the mix.
Content with a purpose
Good content is at the heart of everything we do. We’re so used to being bombarded with junk – dodgy offers, spammy emails, clickbait! No wonder people find it hard to engage with brands online. Good copy is enjoyable to read and nurtures our curiosity, and we’re talking about the typical: “one woman has been using this secret trick for 5 years, but you’ll never guess what happened next!” Content should be engaging, persuasive and encourage you to take further action – whether that’s trying out the new Rainbow Sherbert Latte from Starbucks or attending the Leicester Caribbean Carnival.
Our designers and copywriters work together to craft content that suits a purpose by getting to know your brand and goals. We then decide on the best way to get this content across with both digital and physical methods
Amplifying your voice
So you’ve got the right content, but how are people going to see or hear about it? In a world where everything is at our fingertips, it’s even easier to find your audience and target them – finding out where they hang out, what websites they’re into and what type of products they buy. We can deliver your message to very targeted demographics, so as well as crafting the poster, we can write the supporting blog posts, the timely Facebook posts and the optimised landing page to reach the masses.
Our approach is simple:
We get to know who it is you want to attract and find the best way to reach these people online. We also get to know your organisation, what makes it unique and why people should love what you do
We create various pieces of content that deliver what you’re trying to achieve using our proven approach.
We distribute your message over the most relevant digital channels like press, social media, email, blog sites, and through non-digital channels such as print and distribution.
To see how we’ve given a stage to our clients, check out our portfolio. Or “get in touch with us… you’ll never guess what happens next..! (no more shameful clickbait!)