Whipee Gelato supply tasty desserts directly to the high-street. Already branded, this client appointed Nifty Thinking to develop their promotions strategy; aiming to enhance their profile and engagement with the on and offline community. Ultimately this was to build better relationships with customers, increase footfall and hit sales goals.
Much like many of our previous projects, auditing is important to benchmark where something is at the time of taking over and also to see where opportunists lie. Any new strategies put in by us were to be time critical, ensuring all campaigns were aligned to the local and social calendar. In this, our promotions were inspired by events such as school breaks, Easter and Mother’s Day, for example. These family-friendly type themes were easily transferable from printed material to social media, and as a result many Nifty services were required: content marketing, graphic design, copywriting, email marketing, photography and video.
When we were initially selected by Whipee Gelato their marketing efforts were handled by multiple people. Promotions weren’t efficiently coordinated and the decision making process was slow. Coupled with weekly meetings, a solid strategy streamlined this and aligned communication both online and offline.
Once promotions were agreed, it was Nifty’s job to communicate them using various touch points such as in-store, the website, social media, email etc. A content strategy was put into place and almost instantly we saw unbelievable community growth across all social media channels. Not only were more people becoming aware of Whipee Gelato, they were confirming our content had been digested by engaging with it. This came in the form of likes, views, reach, email signups and competition entries. Facebook and Instagram advertising ensured Whipee’s customers were kept up to date with the latest offers. As the community grew, so did visits to the store and in-turn sales.
“Wow just wow! We knew our desserts would be popular because they look and taste great. We just needed some help shouting about them to the local community. Now they know what to expect, they come along for a real treat”