When we heard Leicester City Council were to bid for City of Culture 2017, and being passionate about our city we had to get involved. This bid would happen on our doorstep, and we wanted to get behind it. We therefore wanted to provide a promotional video which showcased what Leicester stands for. In this, we understood that our work should offer a large amount of footage to depict every corner of our city. In addition, our video would be debuted during the national award event; Leicester were on the national stage, and so were we.


There was only so much we could include in our three-minute presentation. There is a lot of culture to shout about: King Richard III, Leicester City F.C., Leicester Tigers, The Golden Mile, Kasabian, our Universities, the list goes on. We were determined to pack the promo video full of juicy cultural content, yet consciously balancing this with a variety of filming techniques.


Of course, most people within our community were only too happy to get on-board with the campaign. Over a twelve-month period, Nifty’s Events Team attended every cultural, musical and sporting event possible. Armed with their cameras and notepads, ready to capture the essence of our city.

We created a timeless video by deploying a variety of skills and techniques. These included, motion graphics, videography, branding, animation, events management, sound and creative direction.


“That’s brilliant. Thanks again for all your help with the film, it is really great.”

James Hickford
Marketing and Brand Management

    With special thanks…

    Nick Sharpe – Project Manager
    Daryl Veal – Director
    Jatin Makwana – Motion Graphics
    Jim Cochrane – Branding
    Aydenn Wardle – Photographer
    Joe Mee – Videographer
    Tash Walkerdine – Videographer

    Sir Peter Soulsby – City Mayor of Leicester
    James Hickford – Leicester City Council
    Madeleine Redway – Leicester City Council
    Maybeshewill – Music
    Pradip Patel – Leicester Tigers Rugby Club
    Sam Chambers – Leicester City Football Club
    Joe & Zack Pinchin – Leicester Riders Basketball Club
    Chris Johnston – De Montfort University
    Carl Vivian – University of Leicester
    Curve Theatre Leicester
    LCB Depot
    Pukaar News
    Lawrie Anthony – CASE
    Russ Pacey – LCB Depot
    Nicola Short – Highcross Shopping Centre
    Carol Leeming
    Andy Hall – St. Martin’s Coffee
    Georgie Tansell – Love Lanes Festival
    John Helps – Handmade Festival
    City Festival
    Sally Emberson – Sue Ryder Vintage and Retro
    Gabrielle Miller – Simon Says Festival
    Diwali Festival
    Elisabeth Barker, Carley & Andrew Mills – Oxjam Leicester
    John Coster – Citizens Eye
    Abby Park Bonfire & Firework display
    Leicester Market
    Clock Tower
    Leicester Caribbean Festival
    Golden Mile
    Marcus Joseph
    Demon FM Team
    Zane – Carpenter
    National Space Centre
    Shree Hindu Temple
    Jane Wilkes
    Stevie Greaves – Model
    Whale song people
    The people of Leicester

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    Give us a Call

    We hope you liked our video about all culture within our beautiful city. To discuss your next video project give us a shout.

    Give us a Call

    +0845 463 5135